Vanessa Reynolds’s work and experience in mortgage began at a small lender in Laguna Beach, CA back when rates were 7.99 and the terms were fixed for 2 or 3 years. Moving through this industry from wholesale lending to consumer-based sales and everything in between, Vanessa has been able to see every iteration of this industry in 25 years.
One thing has been the common thread for Vanessa and her success, carving out a system that works, and cultivating relationships that are memorable. Today’s tech stack and contestant volatile market changes are all daunting but can be mitigated when you have a system to lean on combined with making an undeniable connection with your consumer so they feel compelled to work with you. Vanessa currently works with a large lender and a team of 300, creating systems and content in CRM and the technology to optimize conversion. Remember you can make your CRM an ATM with the right cadence and automations.
